Tag Archives: partnership working

Sheffield: The Outdoor City strategy

The outdoors industry is about more than ‘harnessing economic potential’ and in developing the city’s future strategy our vision can be cultural as well as economic.

Sheffield: The Outdoor City website was recently launched to promote Sheffield as the UK’s leading destination for people seeking outdoor adventure, city culture, and rural escapes. It is written by a range of contributors from Sheffield’s outdoors communities on the themes of Run, Walk, Climb, and Ride.

As I wrote my contribution to The Outdoor City I didn’t initially realise that it is part of a strategy launched by Creative Sheffield and Marketing Sheffield (parts of Sheffield City Council) to rebrand and revitalise Sheffield’s outdoors industry. Continue reading